Mexico, Canada, United Kingdom, Italy, and Dominican Republic Set New Records in U.S. Summer Travel with Rising Expenditures, Lengthier Vacations, and Growing Adoption of Flexible and Inclusive Travel Protection Plans

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U.S. travellers are embracing longer vacations and increasing their spending this summer, with Mexico, Canada, and the United Kingdom emerging as the most popular international destinations, according to the latest travel trends analysis by International Medical Group (IMG). The report, which examined travel data from June 1 through August 31, 2025, highlights significant shifts in travel behaviour as more Americans prioritize extended stays and enhanced travel experiences.

The data reveals that the average insured trip cost for U.S. travellers has risen by thirteen percent compared to the same period in 2024. This increase reflects not only inflationary pressures but also a growing willingness among travellers to invest more in quality trips. Alongside higher spending, IMG observed a remarkable surge in travel protection plan purchases—up more than twenty percent from last summer—signaling heightened awareness of travel risks and the value of insurance coverage.

The top five international destinations attracting U.S. travellers this summer are:

Mexico continues to be a favourite due to its proximity, cultural richness, and variety of vacation options ranging from beach resorts to historic cities. Canada offers diverse natural landscapes and urban attractions appealing to adventure seekers and cultural travellers alike. The United Kingdom remains a key choice, combining historical landmarks with vibrant city life, while Italy draws visitors with its world-renowned art, cuisine, and scenic landscapes. The Dominican Republic rounds out the list as a prime Caribbean getaway known for its beaches and all-inclusive resorts.

The average length of summer trips has also extended, with travellers spending approximately ten days on their vacations—one day longer than the average in 2024. This lengthening of trips suggests a shift towards more immersive travel experiences, allowing visitors to explore destinations more thoroughly or to unwind for longer periods.

This trend reflects a broader shift in traveller attitudes. The growing commitment to longer, more expensive trips coincides with a heightened focus on risk mitigation. Travellers are more conscious of protecting their financial investments and ensuring smooth, hassle-free travel experiences. Travel insurance is no longer viewed as an optional add-on but as an essential component of responsible trip planning.

Beyond the U.S. market, international research points to evolving global travel preferences. A recent study by Arival highlights that European travellers, much like their American counterparts, are prioritizing unique and immersive experiences when selecting travel destinations. Instead of conventional sightseeing, they seek deeper cultural engagement, authentic local interactions, and personalized adventures. This shift is influencing travel demand worldwide and encouraging the tourism industry to diversify offerings to meet these expectations.

The convergence of these trends underscores a growing sophistication among modern travellers. Whether journeying to neighbouring countries like Mexico and Canada or crossing the Atlantic to visit Europe, travellers are investing more time, money, and thought into their trips. They seek not only memorable experiences but also security and flexibility amid an unpredictable global environment.

As travel continues to rebound and evolve post-pandemic, these insights provide valuable guidance for industry stakeholders aiming to meet the expectations of discerning global travellers who want to explore the world confidently and with peace of mind.