Amadeus and Accor Strengthen Partnership with Expanded Deployment of Delphi Technology to Elevate Hotel Sales, Meetings, and Events Management Across Premium and Luxury Brands

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Amadeus and Accor have announced a strategic expansion of their collaboration with the rollout of Delphi®, a leading technology platform designed to revolutionize hotel sales, meetings, and events management. Building on Accor’s existing use of Delphi, this expansion will extend the platform’s advanced customer relationship management and real-time event coordination capabilities across Accor’s premium and luxury brands, including Pullman, Mövenpick, and Swissôtel. This move underscores Accor’s commitment to leveraging innovative technology to enhance operational efficiency, accelerate sales processes, and deliver exceptional, personalized experiences to clients in the competitive hospitality landscape.

In a strategic move to enhance operational efficiency and client engagement within the hospitality sector, Amadeus, a global leader in travel technology solutions, has announced a significant expansion of its renowned Delphi® platform in collaboration with Accor, one of the world’s foremost hotel groups. Building on their existing partnership, Accor will now implement Delphi’s cutting-edge technology across its premium hotel brands—including Pullman, Mövenpick, and Swissôtel—positioning it as the preferred solution for managing sales, meetings, and events. This deployment also extends to Accor’s luxury properties and larger-scale venues that host extensive meetings and events, as well as multi-property clusters, reflecting the company’s commitment to leveraging technology to drive business growth and deliver superior guest experiences.

Delphi has long been recognized as a cornerstone technology within the hospitality industry, empowering hotel sales and catering teams with advanced customer relationship management (CRM) capabilities and a robust ecosystem of integrated partner tools. This latest expansion marks a strategic step forward, enabling Accor’s diverse portfolio of properties to harness the power of real-time data, automation, and seamless collaboration to elevate their meetings and events operations to new heights.

At the heart of Delphi’s value proposition is its ability to streamline the entire lifecycle of meetings and events management. Through a cloud-native architecture, Delphi facilitates real-time access to the most current inventory, pricing, and availability information, which is essential for meetings and events teams to respond quickly and accurately to client inquiries. The platform’s intuitive interface and automation capabilities allow hotel staff to reduce manual administrative tasks—such as follow-ups, scheduling, and resource allocation—freeing up valuable time to concentrate on building meaningful client relationships and customizing offerings to meet specific needs.

The accelerated sales response times enabled by Delphi translate into improved conversion rates and enhanced revenue generation. By equipping sales teams with detailed, actionable insights and rapid access to up-to-date information, hotels can present tailored proposals that resonate with clients, from corporate planners to event organizers. This precision helps secure high-value contracts and fosters long-term loyalty by demonstrating the hotel’s capacity to deliver personalized and flawless event experiences.

Moreover, Delphi’s comprehensive event management tools support the coordination of every logistical detail—from audiovisual setups and catering menus to room layouts and transportation—ensuring all stakeholders remain aligned throughout the planning and execution phases. This transparency not only reduces the risk of errors but also elevates client satisfaction by delivering seamless, memorable events that reflect the premium standards of Accor’s brands.

The integration of Delphi across Accor’s portfolio is expected to generate multiple operational efficiencies and tangible business benefits. For luxury hotels, where guest expectations for bespoke experiences are especially high, Delphi’s tailored solutions enable teams to anticipate client preferences, craft unique event experiences, and uphold brand prestige. For large meetings and events venues, the platform’s scalability and cluster management features support the coordination of complex multi-property events, optimizing resource utilization and maximizing profitability.

Accor’s decision to deepen its collaboration with Amadeus and extend Delphi usage underscores the growing importance of digital transformation in the hospitality industry. As competition intensifies and customer expectations evolve, hotels must adopt intelligent, integrated technologies to remain agile, competitive, and customer-centric. By leveraging Delphi’s advanced CRM and event management capabilities, Accor is positioning itself to capture greater market share in the lucrative meetings and events sector while reinforcing its reputation for excellence and innovation.

In conclusion, the expanded rollout of Delphi technology within Accor’s premium and luxury hotel brands represents a forward-thinking approach to modern hospitality management. It aligns cutting-edge technology with personalized service delivery, empowering hotel teams to operate more efficiently, engage clients more effectively, and execute world-class events with precision. This partnership exemplifies how innovative digital tools can transform traditional hospitality workflows, ultimately creating richer experiences for clients and stronger business outcomes for hotel operators.